Market Pricing Essay -- essays research papers fc

Executive Summary Price is said to be the biggest factor in the marketing mix. If the price is not right, then the product will not sell. Consumers feel that they have to get something back, such as an intrinsic value from the products. Pricing is affixed with many different variables such as the flexibility of price, geographic term, discounts and price levels over the product cycle. A marketing manager must also consider what type of pricing objective to use. For this paper, I have made myself the new marketing manager of Foster Farms Poultry Products. Body The objective that I feel is best for this company is profit-orientated. This is because I believe we have established our name in the community and the state. People recognize us as the leader in poultry production. Since the company has remained profitable since the beginning, we strongly believe that all we should focus on now is maintaining the return on our investment. We shall also adhere to the flexible price policy. I say this because the more a store buys, the more they save. If a store buys large quantities, then discounts can be given and this will also increase sales in the store because the stores can charge a bit less for the product. It’s up to the store on how much to markup the poultry. They can charge a dollar a pound or fifty cents per pound. You will also notice that many stores offer the chicken at lower prices when its expiration date is near. This is due to the nature of the product being peri...

Personality Testing of New Hires

Personality Testing During the Hiring Process Personality testing is not a new topic. What is new is the ongoing shift in mindset that has diluted the value of personality testing during the hiring process and only finds a value in using personality testing after the candidate has joined the organization. This will be challenged by first providing a brief history on the Myers-Briggs Type Indicator (MBTI) and reviewing the years of dedicated research that went into the development of the test. Second, it will reveal the correlations of the test results to job requirements through specific examples. Third, it will discuss why applicant honesty and company policy makes personality testing necessary. Fourth, it will identify and support how many organizations successfully use the MBTI for applications other than pre-employment. Finally, organizations utilizing personality testing, specifically the MBTI, as a part the hiring process will identify the strongest and most compatible candidate for the required organizational needs. Many organizations are following the notion that personality tests have no relevance to job performance and should not be used as a tool to support the hiring process; however, it can be used appropriately for leadership identification, self-awareness and team building (Robbins & Judge, 2008). The testing of personalities was at its peak in the early nineteen fifties with MBTI leading the way (Overholt, 2004). Banks initially used the MBTI as a pre-screening tool in nineteen forty six. Not one or two banks, but the entire industry was committed to utilizing the MBTI. This concept of capturing personality was developed by Isabel Briggs Myers and her mother Katherine Cook Briggs. They performed rigorous studies of some earlier work by a Swiss psychiatrist by the name of Carl Jung. The first assessment was a couple of simple questionnaires that would gauge people by their personality type. There are sixteen possible types that are configured out of four specific categories. The dedication of the Myers-Briggs team was unsurpassed. Even after her mother passed away, Myers spent her life advancing this body of work. Rubis et al. , 2005) For those who may not be familiar with the structure of the test, here are the parameters. There are one hundred questions that are situational based. The participant is to choose the answer that best describes the general actions or feelings they usually have when in that situation (Robbins & Judge, 2008). The questions are built around general concepts of personality, and by answering the questions it helps to reveal the participant’s personality type (Pepper, Kolesnikov-Jessop, & Herman, 2005). There is no right or wrong when answering. The questions are open to interpretation, because every question is presented on logical opposition (Bentley, 2007). The participant simply determines which one fits them the best. Some examples of the questions a participant would be asked are as follows: â€Å"Would you rather be considered a practical person or an ingenious person? â€Å", and: â€Å"Does following a schedule appeal to you or cramp you? † (Ross, n. p. ) Once the participant finishes the test, the answers are consolidated into one of the sixteen personality types. Anyone that takes the test will fit into one of the sixteen personality types that the MBTI generates (Rutzick, 2007, June). To understand how the MBTI can be beneficial in the hiring process, a further definition of the different personality types is necessary. Robbins & Judge (2008) state the following: Individuals are classified as extroverted or introverted (E or I), sensing or intuitive (S or N), thinking or feeling (Tor F), judging or perceptive (J or P). These terms are defined as follows: Extroverted verses introverted. Extroverted individuals are outgoing and assertive. Introverts are quiet and shy. Sensing verses Intuitive. Sensing types are practical and prefer routine and order. Intuitives rely on unconscious processes and look at the â€Å"big picture†. Thinking verses feeling. Thinking types use reason and logic to handle problems. Feeling types rely on their personal values and emotions. Judging verses perceiving. Judging types want control and prefer their world to be ordered and structured. Perceiving types are flexible and spontaneous. (p. 108) Examples of how the actual results would be presented and what would be learned about the participant are: the INTJ or introverted, intuitive, thinking, judging individual and would be considered a visionary; they are strong willed and could sometimes be considered bullheaded; they are creative and like to act on their own ideas and thoughts. (Robbins & Judge, 2008). Another example would be the ESTJ or extrovert, sensing, thinking, judging individual and would be considered as the organizer; they are planners who like solving real problems, they work well around others and are very business minded (Robbins & Judge, 2008). Using the two previous examples of personality types, consider the following scenario: Employer â€Å"A† has a position open in the operations department for a supervisor. Of the two candidates, the INTJ or the ESTJ, which one would be the better fit in an operations supervisor, knowing both candidates interviewed equally? The ESTJ would make the best choice, organized, business minded, like solving problems, and as an extrovert will do better working around other people. In contrast if the INTJ is placed in this operational position, it would not challenge his visionary traits and his strong will would work against him when trying to supervise others. It would not be long before the employer or employee, or both, realized they were the wrong fit and separating the employee may be the best solution. This would cause an increase in turnover and training costs that could have been avoided. The information personality testing provides becomes extremely useful when trying to find the proper job fit, and it would have to increase job satisfaction because now the candidate is in a position or role that suites his unique personality, increasing the potential for them to naturally excel. In conjunction with the interview process, personality testing opens up insight that could easily be missed when trying to assess if a candidate will be the right fit for the position (Baker, 2008). There are other factors that create an importance for personality testing during the hiring process. Two of these factors are: the increased levels of misrepresentation on resumes and applicants learning or paying for coaching to teach them how to give a great interview (Van Steenwyk, 2008). Another factor to be considered is that references are getting harder to validate. Many organizations have implemented policies that do not allow the providing of job specific references, they will only validate dates of employment (Van Steenwyk). Having the ability to draw consensus between the information on a resume, the information given by references, what is learned in the interview, and then match all that information up against the results of the personality test allows the perspective employer to have more points of congruency when making a final decision. It helps the employer find the personal side of what is on the resume and reduces failure based on job incompatibility (Baker, 2008). It could be argued that candidates could learn to give what they believe to be the desired answers on a personality test, like the MBTI. Although not impossible it is a bad way to start a new job and most tests check for continuity of the participant’s answers to make sure the candidate in not lying (Overholt, 2004). Some other highly accepted ways the MBTI is used in organizations are for leadership identification and selection, self-awareness, and team building (Rubis et al. 2005). When an organization needs to select or identify leaders, testing becomes very useful to find the personality traits that are essential to successful leaders (Robbins & Judge, 2008). There are benefits to the established leaders learning more about their own personality. Once the leaders are armed with the characterizations of their personality type, they can make accommodations for their weaknesses or soften overly direct qualities helping them in their handling of situational outcomes (Rutzick, 2007). During the training or coaching of leaders, many professional trainers or coaches choose to use the MBTI as the first step for helping the leader better understand who they are so they can better understand and lead others (Bentley, 2007). For any leaders to be truly effective they must be able to understand others, allowing them to tap into what motivates or drives an individual or group (Bentley, 2007). Personality testing provides that essential information. Work teams find personality testing to be helpful during times of conflict resolution as many times personality differences are at the center of most communication barriers (Bentley, 2007). By understanding their individual differences, team members learns to become more tolerant of the other because now they understand why the others think what they think or react the way they react to certain situations, this understanding creates a more cohesive and productive team (Bentley, 2007). Stronger cooperation will decrease costly turnover and increase job satisfaction because it stimulates open sharing and sparks creativity. (Robbins & Judge, 2008) Currently, there are eighty nine of the Fortune One Hundred businesses that employ the MBTI for their pre-hiring process, team building, and leadership identification and selection (Pepper et al. , 2005). Personality testing works and the results are trustworthy. To state it more directly, eighty nine of the top one hundred companies choose not to lower the bar, and place a higher importance on wanting to know who they are getting into business with before they make the job offer. This type of emphasis on the selection process helps these companies sustain the strong cultures that are in place, by realizing that several candidates will have the skill or the talent to perform at high levels (Robbins & Judge, 2008). They only hire the candidates that possess that high level to perform and exemplify the highest compatibility with the organization’s culture (Robbins & Judge, 2008). The MBTI has a history of proven success and worldwide acceptance as a pre-screening tool (Robbins & Judge, 2008). Many organizations make costly mistakes in the hiring of individuals only to discover that because of their personality they just do not fit in. Organizations utilizing testing, in cooperation with the appropriate interview process, greatly reduce costly hiring mistakes and job incompatibilities, while increasing individual and team performance. The trend in people management and development has moved from hard cutting and insensitive to a softer hyper-sensitive approach. It is time to find the middle ground between the engaged work environment and putting the right people in place that will achieve greater results. References Baker, B. (2008). HIRING HINTS. PM Network, 22(9), 26-27. Bentley, R. (2007). Fit for What Purpose?. Training and Coaching Today, n. p. Overholt, A. (2004). Personality Test: Back With a Vengeance. Fast Company, n. p. Pepper, T. , Kolesnikov-Jessop, S. , & Herman, M. (2005). Inside the Head of an Applicant. Newsweek, 145(8), E24-E26. Robbins, S. P. , & Judge, T. A. (2008). Organizational Behavior (13 ed. . Upper Saddle River: Pearson/Pentice-Hall. Rubis, L. , Fox, A. , Pomeroy, A. , Leonard, B. , Shea, T. F. , & Moss, D. et al. (2005, December 2). 50 FOR HISTORY. HRMagazine, 50, 10-24. Rutzick, K. (2007). Personality Test. Government Executive, 39(9), 22-23. Van Steenwyk, J. (2008). Using Tests to Screen Employees. Journal of Financial Planning, n. v, n. p.. Williams, R. L. , Verble, J. S. , Price, D. E. , & Layne, B. H. (1995). Relationship of Self-Management to Personality Types and Indices. Journal of Personality Assessment, 64(3), 494.

Symptoms And Treatment Of Cancer - 1643 Words

Introduction: HepG2 is a recurrent cell line that contains liver carcinoma cells which are derived from a 15-year-old Caucasian male who had a well-differentiated hepatocellular carcinoma (HepG2 n.d.). Cancer has been defined as undisciplined growth of aberrant cells (American cancer society 2015). There were 14.1 million cancer cases in 2012 globally, and it is predicted to increase to 21.7 million new cancer cases by 2030 (American cancer society 2015). Hepatocellular carcinoma (HCC) is considered the most prevalent leading form of liver cancer (Sanyal et. al 2010 and Raphael et. al 2012). Those authors have emphasized that 90% of HCC cases have resulted due to cirrhosis. Chemotherapy is used to destruct the growth of cancer cells by preventing them from dividing and growing, more specifically, it works by induction apoptosis (Nordqvist 2015). Most anticancer drugs tend to activate the inactivated apoptosis pathway or modify detective apoptosis genes such as cisplatin and 5-fluorouracil (5-FU) (Hassan et al. 2014). Cisplatin is platinum drugs (Rafi 2006:48). While 5-FU is antimetabolites drugs (Rafi 2006:51). Those two drugs are considered the first-line therapy for cancer (Haydon 2015). Apoptosis is highly genetically regulated program that is responsible for removing unwanted cells such as genetically mutated cells, damaged, or virus-infected cells (Hassan et al. 2014 and Hingorani et al. 2011). Apoptosis is required to maintain healthy multicellular organisms.Show MoreRelatedSymptoms And Treatment Of Cancer Treatments1664 Words   |  7 Pagesdealing with cancer treatments now, slight flaws in our practice after therapy have been present; in doing so, patients have experienced personal and emotional discomfort after therapy. Addressing these issues can become informal to patients, as technology have made it easier for our daily procedures to become convenient. The underlining cause of some confusion is not the patients fault but lack of communication from the health care provider after. Therefore, introducing the drawbacks of cancer treatmentRead MoreSymptoms And Treatment Of Cancer Essay1190 Words   |  5 PagesShort Summary Name Institution affiliation Cancer Over the years, cancer has proved to be a menace and a threat to livelihood. It is a class of diseases that have given doctors a hard time to manage. Cancer is characterized by cell growth that is out of control. The disease manifests itself in over 100 types, and each type is recognized with the type of cell it affected initially. The ugly aspect of cancer is that it causes wreckage to the body when cells divide uncontrollablyRead MoreSymptoms And Treatment Of Cancer1175 Words   |  5 Pagesin the United States get cancer every year (Rosen). Cancer is an uncontrollable growth and division of cells throughout the body, and it is a deadly disease that affects many people. Every person is different, every type of cancer is different, and every treatment is different. One main treatment for cancer is chemotherapy. However, saying no to chemotherapy is becoming more frequent among cancer survivors. When choosing to receive or not to receive chemotherapy every cancer patient should kee p anRead MoreSymptoms And Treatment Of Cancer1528 Words   |  7 Pagestumors and cancer, has always looked at cancer and its treatment through a biological lens. Cancer is a disease that develops when cells abnormally divide and multiply without control (Depression and Cancer). The treatment of cancer includes, but is not limited to, chemotherapy. This treatment aims to shrink tumors that result from unnecessary cells that keep dividing and multiplying. As chemotherapy only focuses on the biological treatment of cancer, the psychologically induced symptoms are left unattendedRead MoreSymptoms And Treatment Of Cancer888 Words   |  4 Pageslife-threatening diagnosis, such as cancer, has the potential to be an extremely stressful event and may have long-term effects. Depending on the diagnosis, many cancer patients may experience long-lasting, or chronic stress due to a variety of factors including receiving treatment, experiencing symptoms and side effects of treatment, waiting f or test results, and learning that the cancer has recurred. Patients with cancer often report cancer-related posttraumatic stress (National Cancer Institute, 2012). AccordingRead MoreSymptoms And Treatment Of Cancer995 Words   |  4 Pageshundreds of types of cancers that are known of; anyone can get any kind of cancer. Cancer is an illness in where cells multiply nonstop. This multiplication of cells may lead to death (Insel and Roth 279). Ewing s Sarcoma is a cancer that occurs in the bones which usually happens to younger people, but can still affect anyone. Tumors- an unusual growth in the body that can be cancerous- form on the bone. This is one of the most common bone cancers; however, not the most common cancer overall. It canRead MoreSymptoms And Treatment Of Cancer1555 Words   |  7 PagesCancer is a disease that is caused when abnormal cells in the human body begin to divide uncontrollably. These abnormal, uncontrolled cells can then spread further into surrounding ti ssues, effectively harming them. Cancer is genetic, meaning there is a gene coded for this disease present that can be passed down through family. This does not mean, though, that one will be diagnosed with this disease if a family member had it and although it can be treated, cancer has the ability to return. WhenRead MoreSymptoms And Treatment Of Cancer1432 Words   |  6 Pagesthe use of any kind of drug to treat a disease, but today, it is most used in a cancer context. These drugs can also be known as cytotoxic (i.e. cell-killing) drugs or as antineoplastic (i.e. anti-cancer) drugs. But what is this complex disease called cancer? Cancer is a multi-step process mainly characterized by uncontrolled cellular growth and proliferation. Chemotherapy is very different from other cancer treatments, such as surgery or radiotherapy. One of the main reasons for this is, althoughRead MoreSymptoms And Treatments Of Cancer1148 Words   |  5 Pagesdeteriorating billions of bodies worldwide, Cancer is one of the biggest killers in the world. Sometimes going undetected, Cancer causes cells to divide uncontrollably and if gone undetected or if treatment fails, is extremely deadly to both humans and animals. Cancer can be located almost anywhere in the body and is able to spread everywhere if uncontained. The treatments most often used to treat Cancer are chemotherapy and radiation. Chemotherapy is a treatment that uses different medication and chemicalsRead MoreSymptoms And Treatment Of Cancer1997 Words   |  8 PagesDocetaxel also sold as Taxotere or Docecad, is a settled threatening to mitotic chemotherapy pharmaceutical that works by intruding with cell division. Docetaxel is affirmed by the FDA for treatment of secretly advanced or metastatic chest infection, head and neck development, gastric tumor, hormone-adamant prostate danger and non small cell lung disease. It works by preventing the disease cells from isolating into 2 new cells, so it obstructs the development of tumor. Docetaxel ties to microtubules

Sample Resume Academic Preparation - 890 Words

Theme: Academic Preparation Description: Did your academic coursework prepare you for this internship? If so, how? If not, why and what would have helped? My coursework provided a good platform and gave me a basis for understanding of what I currently do at my work. I would not say that my academic coursework has prepared me 100% for this internship but it has been really useful, especially my project management class which turned out to be a class that has certainly helped me to perform better at my work than I would have otherwise. I would like to give an example before I go into the details of how my coursework prepared me. It was my first day of the internship at Montefiore Medical Center in New York. I entered in my manager’s room for orientation, the room where I was interviewed. My manager stood up to clean the board in her room. The board had a graph that I had drawn a month ago on the day when I was giving my interview in response to a question about change management process. As my manager was clearing up the board, she told me that the answer where I drew the graph was one of the best answers she had heard as an interviewer. This graph was taught to me in my project management class by my professor at Anderson School of Management. At that moment I thought my academic coursework has got me here but the real question was how far it can take me? I was able to impress my manager and now was the time to prove myself that I was the right candidate for thisShow MoreRelatedImproving The Quality Assistant Professor Needed For Sincere College1842 Words   |  8 Pagesjob postings for 12 months fr om the date of purchase, Free Resume Database ($1,000 value), Free Institutional Profile ($900 value), Weekly Tracking Reports detailing how each job performs, Account access for unlimited users† (HigherEdJobs, 2016, para. 5). †¢ â€Å"Academic Diversity Search, Inc. (ADS) is a nationwide employment resource specializing in connecting women and minorities with academic institutions that truly value diversity (Academic Diversity Search, 2011, para. 1). $650 for forty-five dayRead MoreHiring Process - Recruitment Selection1287 Words   |  6 Pagesspecifications cannot be met from the available inventory of manpower. In that case external (outside) sources are tapped. The most common external sources of recruitment are: advertising, employment agencies, recommendations of the present employees, academic/training institutes, labor unions, deputation, internet/websites recruitment etc. In order to make the hiring process successful some preliminary requirements must be satisfied. These are: a) authority to come from employee requisition;Read MoreLooks vs Academic Qualification in Professional Life3765 Words   |  16 Pagesnovice. So, taking the best preparation for the interview both the friends faced the interview board. Both of them did well in the interview. But when the results were out, the novice friend with an average CGPA got the job but the other friend did not did not get the job. Here I want to raise my point â€Å"looks† does it really matter in professional life? Now from the above story line if any one comes to the conclusion that good looks get more priority than academic qualifications in professionalRead MoreThe Homeless Distribution Is Tested Using Spatial- Auto Correlation Analysis Essay1749 Words   |  7 Pagesindividuals counted to collect information on demographics, age, and locations. PITC provides information regarding numbers and features of people suffering from being homeless in San Diego on a single night. Unique initiatives were made to study a sample of all unsheltered homeless in each region and the unincorporated area of the county. Assessing areas with higher rates of homelessness, and assessing less intensely in places with a lower rate of unsheltered homeless obtained this. This method ofRead MoreThe Recruitment Process Methods2479 Words   |  10 Pages1. Introduction The purpose of this academic assignment is to prepare a portfolio of documents that will illustrate examples of most effectively practiced recruitment methods. Several documents that best reflected efficient internal and external recruitment methods, productive interview design structures, useful tests used in the selection process of recruitment and effective induction procedures were compiled. The portfolio of documents will then be analyzed and examined so as to provide an in-depthRead MoreThe Field Of Education And Hospitality And Tourism2822 Words   |  12 Pagesadministrators are looking for in applicants gives allows a comparison to be drawn between administrators expectations of teachers and the expectations of teachers themselves. The two areas this article focuses on are prior academic achievement and prior teaching results. Prior academic achievement is in regards to past test scores, collegiate GPA, and scores on teaching exams. Prior teaching results include items such s student test score growth for each teacher, principal evaluations, or other highlightsRead MoreSharon Construction7271 Words   |  30 PagesSocial Responsibility 9 Issues, Reasons and Conclusions 10 Resumes and Cover Letter 10 Quality 10 Ethics 11 Financial Analysis 11 Strategy 11 Current Events 12 Grammar and Punctuation 12 Tips on Writing 12 Plagiarism and Academic Integrity 15 Guidelines (Prompts) 15 Appendix 16 BADM 2003W, ANALYSIS OF BUSINESS ISSUES WRITING HANDBOOK Introduction In 2002, the Executive Vice President for Academic Affairs of The George Washington University, Dr. Donald LehmanRead MoreThe Effects Of Early Childhood Education On The Development Of Necessary Social And Cognitive Skills2999 Words   |  12 Pagesrepresentative sample who enrolled in kindergarten for the first time in public schools. The study sought to examine reading and math skills comparatively between the entry of kindergarten in the fall, and the completion of third grade in the spring. Reading and math skills were measured by one-on-one assessments administered in the fall of kindergarten, and the spring of first and third grade with a regression analysis, which was designed to estimate the effects of preschool on academic achievementRead MoreGuidelines for Writing Project Proposal3565 Words   |  15 PagesInclude a description of the procedures for selecting the population sample and the sample size. The survey sample should reflect ethical considerations to protect con fidentiality and an appropriate gender balance among surveyors or those surveyed. If biological samples are to be collected, provide information on the number and type of samples, the method of collection, who will perform the collection, and how the samples will be transported, stored, and analyzed. If laboratory proceduresRead MoreA Master s Degree Of Counseling Psychology2229 Words   |  9 Pagesto apply as a MA admit. In addition to the above the student will also submit graduate and undergraduate grades, experience with research, experience in clinical work, counseling roles, GRE scores, a personal testament, resume or CV, letters of recommendation, and a writing sample. (Boston College) The aim of the Ph.D program is to produce the next generation of counseling psychologists using training with the scientist-practioner training model, and a â€Å"firm commitment to social justice.† The Ph.D

What Is Traditional Political Participation - 738 Words

Sireena Nguyen Government 2305 Mr.Shoshinski 14 October, 2015 Assignment II What is Traditional political participation? It’s a wide range of activities made to influence government as in voting and other things such as protesting or volunteering for a campaign. The United State is a democratic country and we believe to let the citizens of america to put their input of suitable candidates to run our country by voting or other sources. These activities are all important and without these activities we wouldn t be what we are today but as time goes by, we start to forget why being involve in political matter is important. Political participation are influenced by different forms of ways, for example, race is on of the many influences that affects political participation, it has been said that â€Å"Asians have higher than average resources and they appear to be strongly rooted in their residential communities†¦cultural factors such as a community norm to avoid political involvement or the learned attitude that electoral politics are a waste of time, lack of political leadership, and experience of discrimination in the U.S.† (Uhlaner, Cain and Kiewet 1989, p. 217). But it is known that both Asians and Latinos are known for having the lowest rating for political involvement due to many factors, one of them is likely reasonable is recent immigrations. Many Asians and Latinos are known for coming to the United States and starting a new life, â€Å"Both Asians and Latinos – because theyShow MoreRelatedTaking a Look at Political Culture1395 Words   |  6 PagesPolitical culture has bee n a popular concept over the years, and has consisted of assumptions about political societies around the world. It is expressed as a system of shared beliefs and values which defines the situation in which political actions take place by ‘forming a particular pattern of orientation’ (Elkins. D and Simeon, R. 1979). It provides meaning and structure to the political sphere and is also a reflection of government practices which incorporates elements of history that predateRead MoreDemocracy Is Not An Exception1681 Words   |  7 Pagescitizens, and therefore a certain degree of civic involvement is a necessary and sufficient condition for its prosperity (2009, 14p) If the lower level of participation in democracy continues, the word democracy, originated from demos (the people) in Greek, should be changed to elite-carcy or pauci-cracy. In order to retain a higher level of participation in democracy, some Habermasian scholars focus on interactive new media, such as socia l media and user generated content channels, which enable peopleRead MoreEssay on How Does Facebook and Twitter Affect Social Interaction1257 Words   |  6 Pagesthat is more interconnected than ever before. 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A democratic political system is one which involves various features, such as a peaceful transition of power from one government to another, free and fair regular elections, people having open access to independent information, government accountability to the people and representative institutions and that the governmentRead MoreDoes Religion Foster Democracy?1383 Words   |  6 PagesDoes religion foster democracy? This question has plagued many political scientists for decades. Carsten Ancker examines the theories of Samuel P. Huntington in her work â€Å"Religion and Democracy: A Worldwide Comparison.† In 1991, Huntington hypothesized that religion led to the institutionalization of democracy, especially Christianity. Huntington referenced the rise of democracies in the 70’s that were related to the spread of religion as well as earlier, when Protestan tism was popular. In his bookRead MoreA Virtual Platform By Malcolm Gladwell1280 Words   |  6 Pagesaccess to the whole world through social media platforms.One often wonders what are the people,who have an easy access to issues and matters across the globe doing ? Where are they spending most of their time and what are they up to?The simple answer to that question is that a relatively larger number of existing human beings nowadays are spending their time,on their smart devices addressing their views on socio-political issues.Also,can this selected population of human beings, advocate for socialRead MoreThe Realities of Illegal Immigration688 Words   |  3 Pagesfail, what alternatives should the U.S. pursue? Or as Donato (1994) posits, Understanding the consequences of immigration policy also entails study of the causes of policy formation. Donato (1994), opines that further research in this area reconciles economic development with sociological insights about migration which should enable practical policy reform (ibid.). All segments of society must be able to fully integrate into U.S. society, which includes political participation. Political participationRead MoreThe Wasat Party in Egypt: Promoting a Liberal Political Environment in Egypt1235 Words   |  5 PagesThe Wasat Party has slowly become an important opposition party throughout the years that promotes a more liberal political environment in Egypt. The article explains that before the Wasat Party had the legal status of an official party, the foundation was being formed secretively by young leaders of the Muslim Brotherhood. The young leaders of the Muslim Brotherhood were considering democratization to be a better option because of the positive impacts in had on other countries around the world.Read MoreSelcting an Approach for a Qualitative Research Plan Essay559 Words   |  3 PagesCentral question: What is the meaning of democratic participation in today’s society? Sub-questions: †¢ Since comparatively fewer people are voting today than fifty years ago, how are people participating in the democratic process? †¢ What is driving the changes in political participation towards less traditional forums? †¢ What is the impact of these forums on the political process (power, authority, success)? †¢ How effective/important are new forums of democratic participation? Based on the proposedRead MoreTo What Extent Does Democracy in the Uk Suffer from a Participation Crisis?1234 Words   |  5 PagesEssay To what extent does democracy in the UK suffer from a participation crisis? (25 marks) There are a lot of ways in which citizens can participate in politics in the UK without necessarily having to vote for example: joining a political party, boycotting, and even signing petitions and fund raising. However, there is an argument that there has been a participation crisis over the past years in the UK. A participation crisis is when less and less citizens take part in political activities;

Brand Equity and Advertising

Question: Discuss about the Brand Equity and Advertising. Answer: Introduction The study consists of analysing a topic that will assist the viewer of the study to grow interest in the field of professional development related to the topic. Apart from that, different scholars and business leaders are described in the topic in details that will encompass various ideas provided. It will help in growing an interest related to the business topic. The topic selected for the study is the power of branding. It is a popular topic has huge significance in the business world. Apart from that, one can develop career in this field of work. Lot of scopes are present in the world of branding. Ideas of the contemporary topics Branding or a branding is defined as the sets of associations, which are created, by a single person or a group of persons for a company, individual, product or service. These sorts of associations are promoted within the minds of the target markets with the help of different activities of marketing and through corporate identity. For instance, a poor press review is responsible for degrading the brand image of the product. It will harm the brand image of the whole company while creating negative associations in the minds of the consumers in the target market (Buil et al., 2013). Power of branding is responsible for creation of positive impact regarding the brand of the product or individual in the minds of the target customers. Whenever a new product is launched in the market, marketers are busy in promoting the brand and its message in the target customers. The unconscious feeling regarding the brand is known as the fantasy of the brand. Fantasy of a brand is the responsible for the power of branding activities that is being proposed by the marketers associated with the brands. Branding is considered as everything. Business is solely dependent on customers. On the other hand, branding is solely focused to the customers of the target market and community as a whole. Proper branding of a particular product will mould and shape the minds of the customers in the target markets. Through the power of branding, interaction of the brands with the customers is done (Stahl et al., 2012). The conscious signs of branding include the features, prices, attributes, advert ising and marketing techniques of the products, services, individuals. On the other hand, the unconscious side of power of branding include the underlying feeling that is connected to the brand. Both the conscious side and unconscious side of branding help in making the consumer decision making process of purchasing that product (Horng et al., 2012). Exploring personal interests Power of branding is a huge topic that requires a proper understanding level in terms of the brand the person is working with. Branding includes many sub categories such as brand personality, brand equity, brand value, brand management, etc. It requires a high level of communication skills because a single person cannot do the job of branding solely. Many responsibilities are attached with it that requires cooperation of other employees of various departments. A professional of branding must understand the importance of communication in branding (Bruhn et al., 2012). Communication of message between the brand and the target customers are essential. The professional associated with branding should maintain a relationship between designing and branding. For instance, it can be said that, if a company lose its all assets related to production, it can survive in long run. However, if the consumers of the company forget everything about the brand, then that company will certainly not surv ive in the market. Branding is an area where it requires creativity. I am fond of things that require creativity. Brand management is a professional area where people can achieve a good position in their career life by their creativity. Creative strategies are to be formulated in order to improve the performance of the brand in the target market. It is seen that brand managers are responsible for designing elegant business plans regarding branding (Vomberg et al., 2015). If a brand manger does not have a proper knowledge about the power of the brand and the brand he is, working with then he will not be able to exploit the available market opportunities for branding and delivering the market share, sales volume, and projections of profit related to the chosen business vertical. Apart from that, knowledge regarding power of branding is required while executing the formulated strategies by taking the help of a cross-functional team (Zhang et al., 2014). A cross-functional team in the field of branding wil l work if the professional associated with branding communicate properly with the team by proper conveying the message. It is the aspect, which attracts me in the profession of branding. Apart from that, I have a keen interest in gathering knowledge of different types of branding activities that marketers are implementing not only for making the brand successful but also for making a successful growth of career. Demonstration of communication skills Communication skills are the important attributes that are required in almost all phases of life. Without communication, a person cannot express his views or solve the queries of the life. However, in this study essential skills of communication regarding the profession of brand management. Branding is an area that has been my favourite area of interests. Brand management is a difficult task that requires knowledge on various aspects. A person who is responsible for maintaining the image of the brand has to keep in contact with every department of the organization (Erdem Swait, 2016). Feedback from the various departments is necessary, as it is essential to decide the activities that will help in maintaining brand equity in the target market. Communication skills are required to maintain a good range of communication among the employees of the organization related to the department of marketing, customer relationship management. Apart from that, feedbacks of the customers both from online stores and from offline stores are required so that they can be implemented in the strategies of brand management (Buil et al., 2013). Communication is considered as the key aspect that involves collaboration. Both in terms of business life and in terms of social life, communication is essential. Communication skills regarding branding can be developed by following some simple activities. It will help the professional in achieving perfect results in understanding the power of branding. Finally, it will lead to improved branding activities of the company (Aaker Biel, 2013). The steps of improving communication skills in the workplace are taking responsibilities, staying calm in aggressive situations, keeping focus to the goals, encouraging listening, compromising things, avoiding arguments, conveying message to the required employees. If a professional follow the above mentioned steps, then an improvement of the level of communication between the internal and external stakeholders will be identified (Keller, 2016). Finally, it will result in developing a sound career in the field of branding or brand management with a multinational or a global brand. Conclusion Branding is an aspect that has importance both in terms of marketers and in terms of employees. It is seen that there are many leaders who are associated with the profession of branding of different types of world famous brands. Apart from that, it can be said that, there are many kinds of ideas that are found regarding the topic. An aspect of career development is described in details with a proper development of communication skills required to grab an opportunity while being recruited in the field of marketing and branding. For this, a vivid knowledge is required regarding different attributes of branding. References Aaker, D. A., Biel, A. (2013).Brand equity advertising: advertising's role in building strong brands. Psychology Press. Bruhn, M., Schoenmueller, V., Schfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation?.Management Research Review,35(9), 770-790. Buil, I., De Chernatony, L. and Martnez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation.Journal of Business Research,66(1), pp.115-122. Buil, I., Martnez, E., de Chernatony, L. (2013). The influence of brand equity on consumer responses.Journal of consumer marketing,30(1), 62-74. Erdem, T., Swait, J. (2016). The Information-Economics Perspective on Brand Equity.Foundations and Trends in Marketing,10(1), 1-59. Horng, J. S., Liu, C. H., Chou, H. Y., Tsai, C. Y. (2012). Understanding the impact of culinary brand equity and destination familiarity on travel intentions.Tourism Management,33(4), 815-824. Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities.AMS Review, 1-16. Stahl, F., Heitmann, M., Lehmann, D. R., Neslin, S. A. (2012). The impact of brand equity on customer acquisition, retention, and profit margin.Journal of Marketing,76(4), 44-63. Vomberg, A., Homburg, C., Bornemann, T. (2015). Talented people and strong brands: The contribution of human capital and brand equity to firm value.Strategic Management Journal,36(13), 2122-2131. Zhang, S. S., van Doorn, J., Leeflang, P. S. (2014). Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?.International Business Review,23(1), 284-292.

Online Reservation System Existing Problem free essay sample

CHAPTER 2 BACKGROUND OF THE STUDY Existing System Overview ?The customer contact the agency through the telephone or by visiting the office ? The reservation officer log in to ABACUS/AMADEUS (GDS) ?The reservation officer starts using CRS ?Getting the tour preferences (departure arrival dates, number of persons, etc. ) and profile information of the customer ? Booking depends on the destination departure dates ?Review/recap of the purchase ?Confirmation of the booking ?Receive payment from client ?Ticket is given to the client ?Print receipt Statement of the Problem General Problem How to create an online reservation system for Sole Destinations Travel Tours? Specific Problem †¢How to create a system that will reduce the time consumed and error in the reservation system? †¢How to create a system that will reduce the operational cost of the company? †¢How to improve the productivity and increase in sales of the company? Objectives of the Study General Objectives ?To make an online reservation system for the customers of Sole Destinations Travel Tours. We will write a custom essay sample on Online Reservation System Existing Problem or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Specific Objectives †¢To create a system that will reduce the time consumed and error in the reservation process. To create a system that that will reduce the operational cost of the company. †¢To improve the productivity and increase in sales of the company. Scope †¢Reservation by the customer is available online by filling up the reservation form. †¢Customer can also make a reservation through phone or by walk-in. †¢Customer can reschedule his schedule. Limitation †¢The system is through online. †¢Customer can only pay in bank account of BDO Western Union. †¢The customer message will be sent thru the e-mail of the customer within 24 hours.